Research and planning:Distribution

Big named distributor companies like frontline, can distributed over 160 magazine titles and get a lot from them, in terms of profit. Because there such a huge mainstream company, they can afford to distribute and sell their magazines wherever they want. So like from small corner stores to the big retailers such as WHS, Asda, Tesco’s and 55,000 other retailers around the world. Bauer, who is one of the major UK publishers and is the largest privately owned publisher in Europe, is joined with frontline to help publish some of the magazines which are out in many stores today e.g. Bella, Take a Break, TVQuick and many more. One example of their music magazines that they publish is Q, which is the UK best selling music monthly magazine. It has a wide amount of big mainstream artist including Oasis, U2 and this is how they have attracted such a huge global audience. Because they know a little bit more about the music industry and how it works compared to some other companies.
Independent Distributors have their own distributing network and have to think about other ways of how to distribute their music out there, because they don’t have the money to distribute their music out there like many big mainstream distributors. They only really sell their magazines online or either many independent, down to earth retailers, for example urban outfitters and Studio 4. Vice is an example of a small company with a small niche audience. There much more upmarket than other mainstream companies and quite dominant about there magazine being the coolest magazine because it’s more interesting like getting a magazine from them than like taking the boring easy step and getting it from a big store like Tesco’s and Asda etc…